What clothes do you wear? What car do you drive? What food do you eat? Think about the products you love. Consciously or not, you choose to engage with brands that resonate with you. These brands have developed specific messaging with the explicit purpose of getting you to know, like and trust them. Why? Because successful brands have value.
In looking at the 2016 Forbes list of most valuable brands, Apple sits at the top with a $154.1 billion brand valuation. Microsoft is ranked third at $75.2 billion. Whether you prefer one to the other, you certainly have a sense of what each brand represents. These two competitors in the tech sector have very distinct brand messaging. Whether a startup or a mega conglomerate, every brand has value. Go Big Creative Lab helps organizations unleash untapped potential and get the most from their brand.